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Album Art
Art Direction, Design & Marketing
Hillsong United's most ambitious and wildly creative album to date, "Welcome Zion", captured & created an immersive environment of shifting realities and alternate worlds. Using custom mirrored letters to reflect the alternate shot. Location, Queenstown, New Zealand to capture the range of geography to confuse realities.
Art Direction: Jay Argaet, Nathan Cahyadi
Designer: Nathan Cahyadi
Photography: Matt Johnson
Film: Emile Freeman